Raw data

Everything gathered while listening, before anyone interprets it.

Where it comes from

Activity: Listening. From the 2010 list: Customer service inquiries and feedback, ethnographic studies, analytics (primary). Business plan audits, third-party research, landscape analysis, relevant and potential technology (secondary). Expert heuristic reviews (tertiary).

The spec (to be worked)

Part	What goes here
Inputs	What this artifact is made from
The skill that makes it	The steps an agent or a person follows
Shape	A fixed template the next skill can read
How it's checked	What has to be true before it counts as done
Next	Matrices

This artifact is a skeleton. Fully worked specs come one at a time, and the changelog records each one.