Matrices

Patterns pulled out of the raw data and laid side by side.

Where it comes from

Activity: Interpreting. From the 2010 list: Customers' behaviors, attitudes, aptitudes, motivations and pain points. A SWOT for the business. Patterns in users' attributes, goals and environments.

The spec (to be worked)

Part	What goes here
Inputs	What this artifact is made from
The skill that makes it	The steps an agent or a person follows
Shape	A fixed template the next skill can read
How it's checked	What has to be true before it counts as done
Next	Personae and models

This artifact is a skeleton. Fully worked specs come one at a time, and the changelog records each one.